/* ===== IMPACT OS · דפי מוצר ===== */
:root{
  --navy:#061E4F; --fuchsia:#F00678; --teal:#12C7C7;
  --green:#7BCB52; --yellow:#F4B41B; --orange:#FF7A1A;
  --bg:#F8FAFC; --white:#FFFFFF; --gray:#64748B;
  --ease:cubic-bezier(.22,1,.36,1);
  --accent:var(--teal);
}
*{box-sizing:border-box}
html{scroll-behavior:smooth}
body{
  margin:0; background:var(--bg); color:var(--navy);
  font-family:'Heebo',system-ui,sans-serif; line-height:1.7;
  -webkit-font-smoothing:antialiased;
}
img{max-width:100%; display:block}
a{color:inherit}
.wrap{max-width:1120px; margin:0 auto; padding:0 24px}

/* ---- nav ---- */
.pnav{
  position:sticky; top:0; z-index:50; background:rgba(248,250,252,.88);
  backdrop-filter:blur(14px); border-bottom:1px solid rgba(6,30,79,.07);
}
.pnav-inner{max-width:1120px; margin:0 auto; padding:14px 24px; display:flex; align-items:center; justify-content:space-between; gap:16px}
.pnav-logo img{height:36px; width:auto}
.pnav-back{
  display:inline-flex; align-items:center; gap:8px; text-decoration:none;
  font-weight:700; font-size:.92rem; color:var(--navy);
  border:1.5px solid rgba(6,30,79,.18); border-radius:999px; padding:8px 18px;
  transition:background var(--ease) 220ms, border-color var(--ease) 220ms;
}
.pnav-back:hover{background:var(--white); border-color:rgba(6,30,79,.34)}

/* ---- hero ---- */
.phero{padding:64px 0 12px; position:relative; overflow:hidden}
.phero::before{
  content:''; position:absolute; inset:-40% 30% auto -20%; height:520px;
  background:radial-gradient(circle at 30% 40%, color-mix(in srgb, var(--accent) 16%, transparent), transparent 62%);
  pointer-events:none;
}
.pkicker{
  display:inline-flex; align-items:center; gap:9px; font-weight:700; font-size:.86rem;
  color:var(--navy); background:color-mix(in srgb, var(--accent) 12%, var(--white));
  border-radius:999px; padding:7px 18px; margin-bottom:20px; position:relative;
}
.pkicker .dot{width:8px; height:8px; border-radius:50%; background:var(--accent); animation:pulse 2.4s infinite}
@keyframes pulse{0%,100%{opacity:1}50%{opacity:.35}}
.phero h1{
  font-size:clamp(2.2rem,5.4vw,3.6rem); font-weight:900; line-height:1.12;
  letter-spacing:-.03em; margin:0 0 18px; position:relative;
}
.phero h1 em{font-style:normal; color:var(--fuchsia)}
.plead{font-size:clamp(1.05rem,2vw,1.24rem); color:var(--gray); max-width:60ch; margin:0 0 26px; position:relative}
.pchips{display:flex; flex-wrap:wrap; gap:10px; margin-bottom:34px; position:relative}
.pchip{
  background:var(--white); border-radius:999px; padding:8px 18px; font-size:.88rem; font-weight:600;
  color:var(--navy); box-shadow:0 4px 16px rgba(6,30,79,.06);
}

/* ---- shot ---- */
.pshot{
  border-radius:24px; overflow:hidden; background:var(--white);
  box-shadow:0 18px 60px rgba(6,30,79,.14); position:relative;
}
.pshot img{width:100%}
.pshot.tall img{max-height:620px; object-fit:cover; object-position:top center}
.pcap{font-size:.86rem; color:var(--gray); margin-top:12px; text-align:center}

/* ---- sections ---- */
.psec{padding:66px 0}
.psec-head{margin-bottom:34px; max-width:64ch}
.psec-label{
  font-size:.8rem; font-weight:800; letter-spacing:.09em; text-transform:uppercase;
  color:var(--accent); margin-bottom:10px;
}
.psec h2{font-size:clamp(1.6rem,3.4vw,2.3rem); font-weight:900; letter-spacing:-.025em; margin:0 0 12px; line-height:1.2}
.psec h2 em{font-style:normal; color:var(--fuchsia)}
.psec-sub{color:var(--gray); margin:0; font-size:1.03rem}

/* ---- feature cards ---- */
.pgrid{display:grid; grid-template-columns:repeat(auto-fit,minmax(238px,1fr)); gap:18px}
.pcard{
  background:var(--white); border-radius:26px; padding:28px 26px 30px;
  box-shadow:0 12px 48px rgba(6,30,79,.10); position:relative; overflow:hidden;
  transition:transform var(--ease) 320ms, box-shadow var(--ease) 320ms;
}
.pcard::after{
  content:''; position:absolute; inset:auto 0 0 0; height:3px; background:var(--accent);
  transform:scaleX(.16); transform-origin:right; transition:transform var(--ease) 420ms;
}
.pcard:hover{transform:translateY(-4px); box-shadow:0 20px 60px rgba(6,30,79,.15)}
.pcard:hover::after{transform:scaleX(1)}
.ptile{
  width:54px; height:62px; border-radius:18px; display:grid; place-items:center;
  background:color-mix(in srgb, var(--accent) 12%, var(--white)); margin-bottom:18px; font-size:1.5rem;
}
.pcard h3{font-size:1.16rem; font-weight:800; margin:0 0 8px; letter-spacing:-.015em}
.pcard p{margin:0; color:var(--gray); font-size:.98rem}

/* ---- gallery ---- */
.pgal{display:grid; gap:26px}
.pgal figure{margin:0}
.pgal figcaption{font-size:.92rem; color:var(--gray); margin-top:12px}
.pgal figcaption b{color:var(--navy); font-weight:700}
@media(min-width:820px){ .pgal.two{grid-template-columns:1fr 1fr} }

/* ---- audience ---- */
.paud{display:grid; gap:14px; grid-template-columns:repeat(auto-fit,minmax(240px,1fr))}
.paud div{
  background:var(--white); border-radius:20px; padding:20px 22px;
  box-shadow:0 8px 30px rgba(6,30,79,.07); font-weight:600; font-size:.98rem;
  border-inline-start:4px solid var(--accent);
}

/* ---- cta ---- */
.pcta{
  background:var(--navy); color:var(--white); border-radius:32px;
  padding:56px 40px; text-align:center; position:relative; overflow:hidden; margin:40px 0 72px;
}
.pcta::before{
  content:''; position:absolute; inset:-60% -20% auto auto; width:560px; height:560px;
  background:radial-gradient(circle, rgba(18,199,199,.30), transparent 66%);
}
.pcta::after{
  content:''; position:absolute; inset:auto auto -60% -20%; width:520px; height:520px;
  background:radial-gradient(circle, rgba(240,6,120,.26), transparent 66%);
}
.pcta h2{font-size:clamp(1.6rem,3.4vw,2.2rem); font-weight:900; margin:0 0 12px; position:relative; letter-spacing:-.02em}
.pcta p{color:rgba(255,255,255,.78); margin:0 auto 28px; max-width:52ch; position:relative}
.btn-primary{
  display:inline-flex; align-items:center; gap:10px; text-decoration:none; position:relative;
  background:var(--fuchsia); color:var(--white); font-weight:800; font-size:1rem;
  border-radius:999px; padding:15px 36px; box-shadow:0 10px 30px rgba(240,6,120,.28);
  transition:transform var(--ease) 220ms, box-shadow var(--ease) 220ms;
}
.btn-primary:hover{transform:translateY(-2px); box-shadow:0 16px 40px rgba(240,6,120,.38)}

/* ---- footer ---- */
.pfoot{padding:30px 0 60px; text-align:center; color:var(--gray); font-size:.9rem}
.pfoot a{color:var(--navy); font-weight:700; text-decoration:none}
.pfoot a:hover{text-decoration:underline}

@media(max-width:640px){
  .phero{padding:40px 0 8px}
  .psec{padding:48px 0}
  .pcta{padding:42px 24px; border-radius:26px}
}

/* ---- portfolio of live sites ---- */
.psites{display:grid;gap:34px}
.psite{
  background:var(--white);border-radius:26px;overflow:hidden;
  box-shadow:0 12px 48px rgba(6,30,79,.10);
  display:grid;grid-template-columns:1fr;
}
@media(min-width:900px){
  .psite{grid-template-columns:1.15fr .85fr;align-items:stretch}
  .psite-shot{order:2}
}
.psite-shot{background:#e8eef6;overflow:hidden;min-height:220px}
.psite-shot img{width:100%;height:100%;object-fit:cover;object-position:top center}
.psite-body{padding:30px 30px 32px;display:flex;flex-direction:column;justify-content:center}
.psite-domain{
  align-self:flex-start;font-size:.78rem;font-weight:800;letter-spacing:.04em;
  color:var(--accent);background:color-mix(in srgb,var(--accent) 11%,var(--white));
  border-radius:999px;padding:5px 14px;margin-bottom:12px;direction:ltr;
}
.psite-body h3{font-size:1.3rem;font-weight:900;letter-spacing:-.02em;margin:0 0 10px}
.psite-body > p{margin:0 0 16px;color:var(--gray);font-size:.99rem}
.psite-facts{list-style:none;margin:0;padding:0;display:grid;gap:8px}
.psite-facts li{
  position:relative;padding-inline-start:18px;font-size:.93rem;color:var(--navy);font-weight:500;
}
.psite-facts li::before{
  content:'';position:absolute;inset-inline-start:0;top:.62em;
  width:7px;height:7px;border-radius:50%;background:var(--accent);
}

/* ===== טופס ערכת התנסות (לידים) ===== */
.plead-form-sec{padding:10px 0 56px}
.lead-card{
  background:linear-gradient(135deg,color-mix(in srgb,var(--accent) 7%,#fff),#fff 60%);
  border:2px solid color-mix(in srgb,var(--accent) 30%,transparent);
  border-radius:26px;padding:38px 34px;position:relative;overflow:hidden;
  box-shadow:0 14px 44px rgba(6,30,79,.10);
}
.lead-card::before{content:'';position:absolute;inset:0 0 auto 0;height:5px;background:linear-gradient(90deg,var(--accent),transparent)}
.lead-kicker{display:inline-flex;align-items:center;gap:8px;background:color-mix(in srgb,var(--accent) 12%,#fff);color:var(--accent);font-weight:800;font-size:.85rem;border-radius:999px;padding:6px 16px;margin-bottom:14px}
.lead-card h2{font-size:clamp(1.5rem,3vw,2rem);font-weight:900;letter-spacing:-.02em;margin:0 0 8px}
.lead-card h2 em{font-style:normal;color:var(--accent)}
.lead-card>p{color:#5b6b85;margin:0 0 22px;max-width:60ch;line-height:1.7}
.lead-fields{display:grid;grid-template-columns:repeat(auto-fit,minmax(200px,1fr));gap:14px;margin-bottom:16px}
.lead-fields label{display:block;font-weight:700;font-size:.88rem;margin-bottom:6px}
.lead-fields input{
  width:100%;height:48px;border-radius:14px;border:1.5px solid rgba(6,30,79,.14);
  background:#fff;padding:0 16px;font-family:inherit;font-size:1rem;color:inherit;
}
.lead-fields input:focus{outline:none;border-color:var(--accent);box-shadow:0 0 0 3px color-mix(in srgb,var(--accent) 18%,transparent)}
.lead-submit{display:flex;align-items:center;gap:16px;flex-wrap:wrap}
.lead-submit .btn-primary{border:none;cursor:pointer;font-family:inherit;font-size:1rem}
.lead-privacy{font-size:.82rem;color:#8494ad;margin:0}
.lead-msg{margin-top:16px;border-radius:14px;padding:14px 18px;font-size:.98rem;line-height:1.6}
.lead-msg.ok{background:#e6f8ee;color:#0f8a4d}
.lead-msg.err{background:#fff4dd;color:#8a5a06}
.lead-msg a{color:inherit;font-weight:800}
.phero-cta{margin:20px 0 26px}
@media(max-width:640px){.lead-card{padding:26px 20px}}